Graham Byrne of Your Smile Direct (centre) with
Feargal O’Rourke, Managing Partner of PwC, and
Mary Mitchell O’Connor TD.
Your Smile Direct Scoop €10k Docklands Innovation Enterprise Award
Your Smile Direct, a client company of IADT Media Cube, fended off strong competition to win the €10,000 cash prize at the recent Docklands Innovation Enterprise Awards. Organised by the Bolton Trust and sponsored by PwC, the competition saw 20 participants and alumni of the IADT/DIT New Frontiers Programme compete for the title of ‘Best Investment Proposal’. Three companies – KillBiller, Beutifi and Your Smile Direct - made it through to the finals to pitch their proposition to a panel of industry experts and an audience of entrepreneurs and investors.
Your Smile Direct have developed a disruptive online service which allows consumers to source bespoke dental aligners and retainers up to 70% more cheaply than through high street dentists. Connor Cantwell, Eu Partner of Cosimo Ventures and Chair of the Panel, cited the company’s high degree of innovation, early sales traction, success in fundraising and strong ambition as key factors in the panel’s decision.
The IADT/DIT New Frontiers Programme is funded by Enterprise Ireland and offers early stage start-ups a package of supports including training, mentoring, workspace and funding. You can read more about the programme here.
