Digital-media and marketing firm to create nine new jobs

Date: 17/11/09

A digital-media advertising and marketing firm is to create nine new jobs at the state-of-the-art “Media Cube” facility based on the campus of the Institute of Art, Design & Technology (IADT), Dun Laoghaire.

Digital-marketing agency is being launched today following the merger of Digital Ambition with Web Splash, an internet technology company.

According to managing director Patrick Leddy,, in a nutshell, will help brands attract a new breed of internet consumer – a consumer that has become immune to traditional advertising and, as of late, banner advertising.

Merger marks milestone

The merger, he claimed, is a major milestone in the Irish digital sector, as it sparks the creation of a new hybrid agency that will help Irish businesses promote new revenue streams online on an international level covering every aspect of digital marketing.

“ is a ‘second-wave’ digital agency because it takes digital marketing to the next step, ie, to integrated digital conversations between brands and consumers to help brands get closer to customers through ‘real live’ feedback. We help companies and brands embrace digital to develop new customers and grow their businesses into new markets.

“Online communications can help position an Irish company marketing, into say, Japan, France, UK, Scandinavia or the US at a faster rate than traditional marketing methods and for a fraction of the cost.”

Foreign projects, which is already working on digital projects in the UK, France and US, will target the UK market immediately, and claims it will help Irish companies who need to market their businesses on an international level quickly.

“Internet advertising is weathering the global recession and the market in the UK is estimated at stg£82 million in 2009, where online advertising overtook TV for the first time.

“We are targeting the UK as it remains the world leader in terms of market share for online, with the medium now accounting for 23.5pc of all marketing budgets spent in the first half of 2009. Marketing budgets are now being restructured rapidly as advertisers follow their audiences online and look to the internet for more measurable results,” Leddy added. features a hand-picked team drawn from a pool of specialists covering both marketing and technology-driven disciplines.

Apple approved

Core competencies include online advertising, social-media marketing, branded entertainment content, strategic web development, user-experience design and content for mobile consumption. The company is a certified phone development company approved by Apple.

The management team includes Leddy and marketing director Mary McGovern.

“The focus at will be to help brands engage with their customers on the customers’ own terms,” McGovern explained.

“The challenge now for Irish businesses, strapped of cash, is to find new ways to engage with a new generation of customers in an online environment.

“Our combined skills of traditional marketing blended with a new younger breed of digital strategists means we can work with clients at a strategic level, to help them understand the digital channel. There is an excellent cultural fit and business synergy within the new business.

“Our experience in online community building, search-engine marketing, web development, social-media marketing and brand partnership marketing equips us to cope with campaigns on a domestic and international level,” McGovern said.

  • Clients

  • News

    • Winners of the tracknstop Student Video Competition announced!

            The Media Cube, IADT is delighted to announce the winners of the recent Student Video Competition that was sponsored by Vehicle Software Company, Tracknstop™. Students from IADT’s Film, Television & Animation departments were set a challenge by Tracknstop™ to create viral style videos which would capture the essence of the company’s patented [...]

      Read more of the full article - Winners of the tracknstop Student Video Competition announced!

    • Intertrade Ireland Seedcorn Briefing – 12pm – 10 May 2018

        Connor Sweeney, representing Intertrade Ireland will be giving a briefing on the prestigious Seedcorn Competition, giving potential entrants the opportunity to learn more about the competition and how to file an application. The briefing will take place in the Media Cube boardroom on 10 May 2018 at 12pm. Refreshments will be served. If you are [...]

      Read more of the full article - Intertrade Ireland Seedcorn Briefing – 12pm – 10 May 2018